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Social Media Trends That Could Make Or Break Lifestyle Bloggers and Influencers in 2017

February 9, 2017

Woman blogging in spacious office using computer on her workplace. Female employee sitting, smiling, looking at camera.

Much like the masses of people who use the start of a new year to hit the reset button, businesses do the same exact thing. Most of them rolled through Q4 of 2016 knowing that there were bottlenecks in the social media strategy but just wanted to get through the rest of the new year and use their 2017 budget and strategy to do more of what did work in 2016 and a lot less of what didn’t work.  Let’s take a look at where this year is going to take lifestyle blogging and how we can be more mindful of our efforts and results for 2017.

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How Lifestyle and Fashion Bloggers Can Increase Website Traffic and Influencer Income

December 12, 2016


As a new or even seasoned blogger one of the hardest things to gauge of is where your blog stands relative to your peers.  I can’t tell you how many times I’ve assumed that someone with a large Instagram following had comparable reach with their blog.  An equal amount of times I’ve underestimated just how large some blogs reach actually are. So what is the easiest way to compare your blog performance to your peers? I recorded a video to show you exactly how I asses mine and my competitors key performance indicators.

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The Ultimate Guide to Growing an Audience on Instagram

December 1, 2015

The Ultimate Guide to Growing an Audience on Instagram 2How many times do you scroll through your Instagram newsfeed and stop at one of your favorite lifestyle accounts. It’s quite possibly a picture of a girl just like you wearing cute clothes and walking down the street holding her son’s hand quoting something abstract about motherhood and mentioning “oh BTW, like my photo to get all the shopping details.” You look at this photo and think two things: 1. I love her and wish she lived closer because we would just instantly be BFF’s and 2. Why don’t I have an account like this too.

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